So is this going to be the next must have claim for chocolate? (Jane)

Media reports have suggested that Nestlés leading chocolate brand Kit Kat is set to become Fairtrade certified, in a move that would mirror Cadbury’s recent move to Fairtrade for its Dairy Milk chocolate. KitKat is the biggest selling chocolate bar in the UK and it sales in that country have risen 8.6 per cent since the start of the year. Certification of the brand would certainly catapult the notion of Fairtrade into the minds of chocolate consumers.

via Nestle may move Fairtrade with Kit Kat.

Tags: food, packaging, sustainability, trend

This entry was posted on Tuesday, November 10th, 2009 at 3:14 pm and is filed under Branding, Food Packaging, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.