So is this going to be the next must have claim for chocolate? (Jane)
Media reports have suggested that Nestlés leading chocolate brand Kit Kat is set to become Fairtrade certified, in a move that would mirror Cadbury’s recent move to Fairtrade for its Dairy Milk chocolate. KitKat is the biggest selling chocolate bar in the UK and it sales in that country have risen 8.6 per cent since the start of the year. Certification of the brand would certainly catapult the notion of Fairtrade into the minds of chocolate consumers.