Coca-Cola Co seem to have very clear goals on where they want to go and how they are going to get there.  Glad to see that their long term plan isn’t to stay with food based materials but to ultimately move onto plant waste materials. (Jane) 

Coca-Cola Co yesterday announced the selective global roll-out of its new PET bottle made from up to 30 per cent plant materials such as sugar and molasses.

The drinks giant said its PlantBottle containers were beginning to hit retail shelves across the world, with a planned production target of two billion by the end of next year.

via Coca-Cola begins global launch of plant-based PET bottle.

Tags: carbon, drink, environment, Innovation, material, packaging, Recycling

This entry was posted on Tuesday, November 17th, 2009 at 1:51 pm and is filed under Drinks Packaging, Environmental Issues, Materials, Recycling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.