I think this is a fantastic idea – the barcode needs to be there anyway, so why not make a feature of it.  Obviously it’s more suited to certain areas of the market than others – I’m not sure a patient would appreciate finding one of these on a medicine, but then again on a more everyday or fun item I think it could be a great area to add some individuality and extra branding. (Jane)

While most Western manufacturers focus their marketing on the front of a product, a growing number of Japanese firms are branding the barcodes on the reverse as well. The black and white etchings contain sufficient detail to be recognised by scanners, while also incorporating the firms logo or an image associated with the product.

via Branded barcodes cheer Japanese shoppers – Telegraph.

Something else to consider when designing labels. 

The European Commission is mulling labelling to help consumers’ identify animal welfare-friendly products and incentivise producers to improve welfare. But campaigners say voluntary measures are not enough. Voluntary animal welfare schemes in the EU do exist, but there is no harmonised scheme and there is confusion amongst consumers about the standards they represent. Schemes in use include organic labelling, schemes run by various animal charities like the RSCA’s Freedom Food, retailer’s schemes, and other marks like the Red Tractor, which may only refer to minimum legal requirements.

via Animal welfare labelling schemes up for discussion in Europe.

www.foodnavigator.com

Will be interesting to see what the result of this is -

Australia and New Zealand are to undertake a review of food labelling laws and policy to reduce the regulatory burden on food companies without compromising health and safety.

Requirements for information to appear on food labels in Australia and New Zealand are governed by the Food Standards Code. While there are certain elements that are required on all labels, such as product name, supplier details, use by dates and the presence of allergens, there are frequent demands for more elements to be included.

For more information just follow the link http://bit.ly/1CPikX

www.foodproductiondaily.com

SIG pips rivals to produce first one-litre aseptic FSC carton.

SIG Combibloc has won the race to produce the first FSC-certified one-litre aseptic beverage carton for packaging long-life juice drinks and ice teas.The first run of the new cartons, which are marked with the FSC logo on the corner of the packaging, have gone on sale in all German branches of supermarket Lidl.Its launch means that the company has pipped Tetra Pak to bring a one-litre FSC-certified aseptic carton to market.

via SIG pips rivals to produce first one-litre aseptic FSC carton | packagingnews.co.uk. Ben Bold

Chinese funding to cut specialist food packaging imports – worrying trend?

By Rory Harrington,

A Chinese packaging company said it is to receive multi-million dollar government funding to expand its operations and reduce domestic reliance on specialist packing imports.

Shiner International announced this week that the development of its Packaging Industrial Park project in Hainan will be part-funded by a government grant of RMB 29m ($4.26m).

Domestic boost

The company, which specialises in food safe and anti-counterfeiting packaging, said the cash will be used in the construction of a new facility. The Chinese Government gave the green light to the funding because the plant will help domestic food manufacturers reduce their reliance on having to buy specialist film packing applications from overseas, said the company.

Shiner CEO Jian Fu said: “For quite some time, the Chinese domestic market has relied on the importing of high quality packaging films for high-end consumer products at great expense to Chinese manufacturers. In recent years, the central government has begun to realise the importance of domestically developed key technology products that utilise intellectual property that is developed and owned by Chinese companies such as Shiner.”

Funding for its packaging project will allow the Chinese outfit to make its patented products in a state-of-the-art facility, he added. The money will be used for construction of infrastructures, improvement of capacity and recruitment of senior technical staff for the project.

via Chinese funding to cut specialist food packaging imports.

Simeon Goldstein, packagingnews.co.uk, 25 September 2009

Fashion designer Paul Smith has created a special edition bottle for Evian water that goes on sale next month.

The design gives a vibrant, young look to the Evian bottle for the Christmas party season to contrast with typically dark winter tones.

Comment: I like these & think they look great – certainly ‘vibrant & simple‘. Clever use of Paul Smith for marketing effect following this very topical ‘London fashion week’. Chris Penfold

Read more & see pics here: http://tinyurl.com/ybrzbsx

From Packaging-Gateway 17th September 2009

UK soft drinks maker Britvic has cut the amount of glass in its bottles of J20 juice drink to reduce packaging.

The weight reduction measure means the 275ml J2O bottle is 20g lighter than before, down from 200g to 180g.

The company expects to save around 4,000 tons of glass annually, equivalent to 20 million bottles of J2O a year, Ultimate said.

As part of a programme of measures introduced by the Waste and Resources Action Programme (WRAP), the company expects to remove 5,000 tons of packaging from landfills by December 2010.

Read the original and other interesting articles here: Packaging Gateway – Britvic Cuts Weight of Glass Bottles.

Thanks go out to @process_tech for bringing our attention to this article

I’m not sure about this one, I suppose it depends on what shade of colour recycled mixed glass would give.  I mean a jar of white mayo could look a little unappetising in a light shade of greeny/brown.  Until the bottles/jars arrived how would you know if your design will work with it.  See what you think.

By Mike Stones, 11-Sep-2009  www.foodproductiondaily.com

Retailer demand for recycled glass could rocket after new UK research commissioned by the Waste and Resources Action Programme (WRAP).

The study, conducted in partnership with Sainbury’s, found that consumers are just as likely to buy products in jars and bottles made from mixed colour recycled glass as they are to buy items in clear glass packaging.

via New research promises breakthrough for recycled glass.

Simeon Goldstein, packagingnews.co.uk, 09 September 2009

Packaging firms could be hit by Kraft Foods plans to halve its supplier base in a bid to save more than $300m a year.

via Kraft looks to cut supplier base in multimillion-pound savings bid | packagingnews.co.uk.

By Mike Stones, 08-Sep-2009  www.foodproductiondaily.com

Lower food prices and less waste thanks to low-cost, smart sensors using Radio Frequency ID RFID technology could result from pioneering work at the University of Manchester, UK.

Scientists and engineers at The Syngenta Sensors University Innovation Centre SSUIC are developing technology that will allow more scientific ‘best before’ dates to be set by food producers and retailers.

via Smart RFID sensors promise cheaper food and less waste.