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July 16, 2009 02:26 PM ET Katherine Hobson -US News.com
Apparently Bayer will change the packaging and health claims for its vitamins targeted at men, on the heels of research that casts serious doubt on one ingredient’s ability to prevent prostate cancer.It’s all to do with the “qualified health claim regarding the relationship between selenium intake to the reduced risk of certain cancers.”
You can read the full article here: http://health.usnews.com – Katerine Hobson article
Via Jim Butschli at www.packworld.com July 20th 2009
Schreiner MediPharm, have introduced a new labelling solution, specifically designed for cold temperature and frozen products used during clinical trials. The Pharma-Wrap label offers extended text space and wraps around small to medium sized containers as well as ampoules and vials. So in theory, although targetted at pharma has applications in other areas also – such as frozen foods. The label enables easy, reliable marking with variable data, even after its application to the container.
For further information go to: http://tinyurl.com/lalp57
By Katie Bird, 16-Jul-2009Â Â www.cosmeticsdesign-europe.com
Despite being hailed as the next big thing to hit the cosmetics industry, beauty foods are receiving only ‘casual interest’ from British consumers, according to market research company Datamonitor.
Beauty foods can come in all shapes and sizes, from anti-ageing yoghurts to anti-acne chocolate, and many industry analysts are predicting big things for the sector.
to read more just click the link  Beauty foods not as big as expected, according to market analyst.
This article sounds interesting, could have an impact on the sort of packaging they can be put in.
By Katie Bird, 30-Jun-2009Â Â cosmeticsdesign.com
Water-based fragrances could ‘revolutionize’ fine fragrance and personal care products, according to Dow Chemical Company.
An alcohol free fragrance system was awarded the FiFi technological breakthrough of the year award. The award was given to French fragrance house Mane, which used the Dow-developed system in a recent Coty launch.
To read more just click the link http://bit.ly/SXFw
Article found on webpackaging.com
Emilio Pucci’s latest fragrance collection, Vivara Variazoni, features a Rexam-created closure that again highlights the global supplier’s advanced expertise in injection and tampo printing and, in so doing, results in another visually vibrant Vivara Variazioni eau de toilette collection.
For more information just click the link http://bit.ly/uLz5P
#retail#packaging#branding#environmental
Sainsbury’s has responded to consumer pressure over packaging by removing the cardboard box from its Basics cereals range.
Basics Rice Pops is the supermarket’s first product to be packaged in a printed bag, and the retailer is looking to roll the packaging out to the rest of the range, following a two-month investigation into which packaging particularly frustrated consumers.
#cosmetics#innovation#trend#skincare
Foundation sales have leapt up over the past year prompting industry commentators to embrace foundation instead of lipstick as the ultimate recession beater.
Estee Lauder chairman Lenard Lauder coined the term “lipstick index†to capture how women turn to cosmetics as an inexpensive treat in times of economic crisis.
Foundation trumps lipstick
But this time round the market data suggests women are shelving the lipstick in favor of foundation. In the UK sales in the lip market grew 2.5 per cent last year read more »
Jun 11 2009 #packaging #twitter #marketing
Posted at 1:45 pm under Feature Article, Twitter Stream from The Packging Diva
Some forward thinking companies are incorporating the use of Twitter ID’s on their product. The story broke this week Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw.
If you are not yet a Twitter aficionado, Twitter is the latest and fastest growing social media. Brands are capitalizing on its followers to create evangelists for their brands. Adding a Twitter tag line on product packaging is the method of connecting with their core customer for their opinions and suggestions. While Pepsi Raw is not yet available in the states other brands are considering this very option as the latest social marketing tool.
So how does this work and what is the purpose?
The Twitter ID on the product packaging allows consumers to send direct comments to the company in 140 characters or less what they think about the product. At the same time CPG companies are tweeting too are offering free sample coupons and the latest information. Its a win-win for both parties.
Pepsi Raw: Twitter name printed on can
(Photo courtesy of Brand Republic)
The beauty is: Its immediate, its easy and its accessible and people love it! What’s better way to connect with your customers in “real†time that putting your Twitter ID on the product packaging?
via What Has Twitter Got To Do With Packaging? | Packaging News You Can Use.
