Biggest limiting factor to innovation in pharma packaging industry?

I found the following article via a LinkedIn packaging group and it gives an interesting overview of size, trends, obstacles, opportunities and predictions pharma packaging industry. Have a read of the full article and let us know what you think. Chris

Vials and syringesAccording to a survey conducted by Pharmaceutical Technology Europe (PTE), almost 50% of you believe that cost is the biggest limiting factor to innovation in the pharmaceutical packaging industry, while regulations were also thought to present a major hurdle to new development, accounting for almost two-thirds of the remaining votes.1 The pharmaceutical industry recognizes the importance of good packaging design, in particular because of the continuing pressure to aid patient compliance, meet regulatory demands, and increase a brand’s life and appeal; however, manufacturers must also innovate while improving efficiency and adapting to the growing threat of drug counterfeiting.

You can read the full article here (but may need a LinkedIn account):

http://fb.me/3mDlBhX

Via LinkedIn link to Pharmaceutical Technology Europe, Volume 21, Issue 11 Nov 1, 2009
Article by: Fedra PavlouStephanie SuttonCorrine Lawrence

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