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Archive for December 17th, 2009

Season’s greetings from the Design Cognition team

Posted in Design Cognition News, Events, Healthcare & Pharma, Opinion, Social Media, Tweets on December 17th, 2009 by Chris Penfold – 17 Comments

As 2009 draws to a close, we’d like to express our thanks and best wishes to all of our customers, suppliers and associates. Have a fantastic Christmas break and a happy & prosperous New Year and we look forward to doing further business with you all in 2010.

The Design Cognition team have put together the attached video production as a bit of light hearted seasonal frivolity.

We hope that you like it. :-)

Multisensoric trend key to confectionery packaging, claims German group

Posted in Design, Food Packaging, Gift Packaging, Innovation, Marketing, Materials, Product News, Retailers, Technology on December 17th, 2009 by Anne Dallison – 6 Comments

The use of Multisensoric for confectionery packaging on the increase

By Jane Byrne , 15-Dec-2009

Appealing to consumers’ five senses through innovative packaging techniques can result in increased brand loyalty and greater impact at point of sale, and it is a key driver in confectionery packaging, according to the organisers of the 2010 Pro Sweets trade show.

Multisensoric is an approach to packaging design that allows packaging to stimulate and arouse emotions in consumers to encourage purchase and examples include such elements as striking colour schemes, windows to view the product, exciting rustling sounds and foldout trays.

The Pro Sweets team said that, as a result, the confectionery industry is increasingly focused on touch, sight and sound finished packaging elements such as foil lamination, textured embossing, and varnishes.

via Multisensoric trend key to confectionery packaging, claims German group.