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Unilever joins P&G in rejecting BRC logo scheme

That’s another of the ‘big boys’ out.  I really hope that it might prompt a re-think of the BRC scheme.  I believe there is a lot of value to the scheme it’s self, but it needs a bit of fine tuning if it’s to gain credibility with the larger multi-national brands (Jane)

Unilever has told Packaging News that it will not be signing up to the British Retail Consortium’s on-pack recycling logo, following the news that its FMCG rival Procter & Gamble ruled out joining the scheme.

via Unilever joins P&G in rejecting BRC logo scheme | packagingnews.co.uk.

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