I was amazed to hear that the ‘Max Factor‘ brand has been ‘pulled’ from the US market by Proctor & Gamble. How can that be for such a prominent brand? Are US females cutting back and going around without their ’slap’ on? or is it just that the market is so competitive in the US?….at least the brand is still available in other markets! However, there are some encouraging  ‘green shoot’ signs showing in the US (moreso than the UK in many respects) – so let’s hope that the trend continues and migrtaes across the ‘pond’! Chris

Via www.cosmeticsdesign.com 19 Nov 2009

An upturn in the US consumer products industry is likely to benefit the personal care sector as 2009 draws to an end, indicating a much stronger year ahead. Latest US GDP figures show a growth rate of 3.5 percent for the third quarter, a figure that is likely to translate into the creation of more jobs and ultimately improved consumer confidence.

The year 2009 has been make or break for many players in the industry, spelling the end of the road in the US for players such as Crabtree & Evelyn and brands such as Max Factor and Prescriptives (owned by Estee Lauder) .

However, Kline & Company industry analyst Carrie Mellage, believes that the worst could now be over for the personal care industry and that looking ahead some of the key growth areas for potential are about to get even more interesting.

You can read the full article here: Personal care market set for strong recovery in 2010.

Tags: business, cosmetics, packaging, skincare, toiletries, trend

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