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Cadbury replaces Roses tin with cardboard box

Looks a lovely pack and will be much easier to wrap at Christmas -  just goes to show that becoming more environmently friendly doesn’t have to mean loss of style or shelf presence.  It will be interesting to see how the packs withstand possible transit damage.  The tins always seemed very prone to picking up ‘dints’ on shelf.  I hope the pack does really well and look forward to seeing more of the ‘bought to share’ chocolate brands move this way.  (Jane)

Cadbury is trialling a cardboard replacement for its traditional Roses chocolates tin in a bid to reach its packaging weight reduction targets for seasonal and gift packaging.

via Cadbury replaces Roses tin with cardboard box | packagingnews.co.uk.

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This entry was posted on Thursday, November 5th, 2009 at 2:09 pm and is filed under Design, Environmental Issues, Food Packaging, Recycling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

2 Comments

  1. Design Cognition » Blog Archive » Roses win Gold - your packaging design, development & project management partner & consultant says:
    October 19, 2010 at 5:04 pm

    [...] I really like this pack and indeed wrote about it last November  (Cadbury replaces Roses tin with cardboard box) when it was first launched in [...]

  2. Alan says:
    July 29, 2014 at 6:13 am

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