Looks a lovely pack and will be much easier to wrap at Christmas - just goes to show that becoming more environmently friendly doesn’t have to mean loss of style or shelf presence. It will be interesting to see how the packs withstand possible transit damage. The tins always seemed very prone to picking up ‘dints’ on shelf. I hope the pack does really well and look forward to seeing more of the ‘bought to share’ chocolate brands move this way. (Jane)
Cadbury is trialling a cardboard replacement for its traditional Roses chocolates tin in a bid to reach its packaging weight reduction targets for seasonal and gift packaging.