Hugh McCormack

Hugh has 20 years qualitative and quantitative market research experience in a number of sectors and is a member of the Institute of Market Research.  He has extensive experience of product testing sessions, focus groups and individual interviews and report writing. His team also have experience of ethnographic research and ergonomic studies. 

This adds a crucial dimension to Design Cognition’s capability to run creative workshops involving consumers, which help inform our innovation processes, test design concepts and generate better design solutions. Our approach to every project is an effective blend of the pragmatic and creative – tailoring research solutions and drawing from experience gained in different market sectors to bring a fresh and informed approach.

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