overview of our experience

Below you will find a summary of the main team and associates under the Design Cognition umbrella. You can glean more information by following the links.

Chris Penfold
Chris, as Managing Director, has over 25 years pharmaceutical & healthcare experience (multi functional) – developing, bringing to market and selling FMCG, OTC and Rx (prescription only) products. He has worked for 6 major ‘blue-chip’ companies – Dalgety, Glaxo (GSK), Pitman Moore (now Schering Plough), Ciba (now Novartis), the Boots Group plc and Reckitt Benckiser. More>

Anne Dallison
Anne is the latest addition to the team as Technical Director. She has a 25 year track record of hundreds of successful and innovative branded international product launches for Boots The Chemists, Boots Healthcare International and more recently for Reckitt Benckiser Healthcare International. These include global brands such as Nurofen, Strepsils, Optrex, Lemsip and Gaviscon. More>

Bob West
Bob has an awesome 40 years tooling experience, starting as an apprentice and graduating through draughtsman, engineering and managerial roles. More>

Anne Dunn
Anne is a regulatory and medical expert with over 20 years experience in the pharmaceutical, medical device and healthcare industries. More>

Hugh McCormack
Hugh has 20 years qualitative and quantitative market research experience in a number of sectors and is a member of the Institute of Market Research. More>

packaging technologists
We have a team of six experienced packaging technologists and administrators, who are available for specific project work or longer-term contracts to service your particular packaging needs. We can either work remotely or come to your premises – whichever you prefer.

our extended team

Our extended network of partners and associates have a wide diversity of ability and experience over many years, having worked for well-known companies such as: Marks & Spencer, Mars, Unilever, Sara Lee, Proctor & Gamble and Boots.