Top10Tips.co.uk logo

One thing that I forgot to mention in today’s earlier post was that if you’d like a text version of our Top 10 packaging Tips, don’t forget that Design Cognition have teamed-up with Top10Tips.co.uk to provide support to small businesses. So our Packaging tips can be found there by following this link to the top10Tips.co.uk website:

Written version of the Top 10 Packaging Tips

Alternatively we can send you a PDF version if you drop us an email to enquiries@designcognition.com

The Top10Tips.co.uk website also provides a wide range of other resources for Small to Medium sized Enterprises (SMEs) covering all sorts of areas pertinent to a business start-up, including the following:

* Packaging Design
* Search Engine Optimisation
* How to Choose a Marketing Mentor
* Strategic Marketing for Start-Ups
* Brochure Writing
* Social Responsibility for Small Business
* Brochure Design
* Email Stationery Design
* Marketing your Small Business

So check out the Top10Tips.co.uk website for further excellent information from a range of great contributors. Cheers Chris

The following initiative by Proctor & Gamble sounds like a great means to “drive scale, improve R&D productivity and accelerate the delivery of new products to market”. Integrating the virtual and digital design capabilities and virtual test capabilities of future packaging and artwork projects in an integrated manner makes sense, should elevate P&G from ‘best-in-class’ for ’stand alone’ systems to ‘world-class’ global integrated solution – but easier said than done.

A range of P&G FMCG products

Implementing enterprise-wide product life-cycle management processes on this scale is a mammoth task. However, by taking a stepwise approach, planned properly as part of an e-Business strategy (dovetailed within an overall corporate strategy) P&Gs chance of success will be much greater. Identification of any barriers (cultural or otherwise) and development / implementation of a ‘game plan’ to deal with these will raise the chances of success even higher. Chris Penfold

P&G Incorporates Global Packaging and Artwork initiatives

Procter & Gamble (Cincinnati, Ohio) is extending the scope of its V6 PLM implementation to incorporate global packaging and artwork initiatives with the help of Dassault Systemes (France). This builds on the previously announced strategic selection of DS solutions for an enterprise-wide product life-cycle management process. Together, Dassault Systemes and P&G are developing a highly integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact, and ultimately create a better experience for consumers. Streamlining these services is another example of how DS is supporting P&G’s focus on “Simplify, Scale & Execute” which is one of the company’s key growth strategies.

“As P&G continues to serve more consumers, in more parts of the world, more completely, it is essential we have the right tools in place to drive greater efficiency,” says Michael Telljohann, PLM director, P&G. “To address these opportunities as they arise, it’s imperative that mission critical business processes like artwork and packaging move from a series of best-in-class point solutions to enterprise-wide integrated solutions. Dassault Systèmes’ suite of V6 PLM products will help P&G drive scale, improve R&D productivity and accelerate the delivery of new products to market.”

Via http://PMPNews.com 17th Feb 2010.

You can read the full article by clicking: P&G PLM implementation article

As we hurtle towards the end of January (already you say????) it is time to focus the mind again on packaging legislation.

We are routinely coming across pharma companies (small & large) who just don’t keep up with or monitor changes in packaging legislation, that will have a major impact on their businesses.

A good example is Braille legislation which is now MANDATORY for ALL pharma packs sold in Europe and has to be in place (i.e. on packs on the market) within the next 7 MONTHS.

As a consequence of non-compliance, an estimated 20% of pharma companies could have their products de-listed and taken off the market. So why do companies ignore it?

The following link will take you to a very interesting and comprehensive article on the European Pharmaceutical Manufacturer (EPM) magazine website: Braille labelling on medicines packaging

This article will give you some good tips on how to ensure that you comply and a summary of it has been printed in the latest version of the EPM printed magazine. Chris Penfold

That is a large fall in profits and although it was based against a very good 2008 so a fall was expected it still doesn’t do anything to build confidence in the business.  It will be interesting to see what they do now, will they cancel any innovations they have in the pipeline to save money or will they go all out on innovation to try and push profits back up?(Jane)

Profits fell by one third for global beauty provider Beiersdorf as European consumers cut back on their beauty spend during 2009. In the face of the tough economic conditions, the company reported provisional figures showing that net income fell from €567m in 2008 to €379m, a fall of 33 per cent.

via Beiersdorf 2009 profit hit by sales downturn.

I found the following article via a LinkedIn packaging group and it gives an interesting overview of size, trends, obstacles, opportunities and predictions pharma packaging industry. Have a read of the full article and let us know what you think. Chris

According to a survey conducted by Pharmaceutical Technology Europe (PTE), almost 50% of you believe that cost is the biggest limiting factor to innovation in the pharmaceutical packaging industry, while regulations were also thought to present a major hurdle to new development, accounting for almost two-thirds of the remaining votes.¹ The pharmaceutical industry recognizes the importance of good packaging design, in particular because of the continuing pressure to aid patient compliance, meet regulatory demands, and increase a brand’s life and appeal; however, manufacturers must also innovate while improving efficiency and adapting to the growing threat of drug counterfeiting.

You can read the full article here (but may need a LinkedIn account):

http://fb.me/3mDlBhX

Via LinkedIn link to Pharmaceutical Technology Europe, Volume 21, Issue 11 Nov 1, 2009
Article by: Fedra Pavlou, Stephanie Sutton, Corrine Lawrence

It has been mandatory since 2005 in the European Union to include Braille text on the pack of every newly approved medicine, including uncontracted forms of the drug name and its strength if more than one is made available. By 30 October 2010 the requirement will be applied to all products, regardless of when they were approved.

Annie Dallison - CTO at Design Cognition

Indeed our Chief Technical Officer Annie Dallison has been at the ‘cutting edge’ of this legislation for a number of years as a member of The European Committee for Standardization (CEN) working group on Braille standards. Annie, as a leading industry expert, already had over 8 years of experience in the application of Braille on pharmaceutical packaging developing processes and establishing & setting standards for blue chip companies, making her an ideal member of the working group.

CEN working group

The CEN working group is made up of dedicated representatives from the packaging industry, trade associations, regulatory bodies and blind associations from across Europe. The group has been working for over 3 years to determine and agree standards, including the Braille font style and measurement of Braille cell dot height that can be applied across the whole of the EU.

The following article provides an interesting insight, from a packaging supplier’s perspective, into the implementation of the imminent Braille legislation. Craig Jasper, Director of Sales for the paperboard converting equipment at Roberts PolyPro, a division of Pro Mach, discusses the obstacles facing Braille embossing on pharmaceutical packages.

Craig Jasper - Director of Sales at Roberts PolyPro

In the article Jasper confirms that “It is a very noble cause. Yes, the number of blind people is less than 2% — and older people that become blind late in life cannot read Braille — but, try to imagine an elevator or an ATM without Braille. It has become part of the fabric of our lives in so many places and it is the right thing to do for those that need some assistance in everyday functions. Also coming up next year it is the 200th birthday anniversary of Louis Braille.” He goes on to talk about obstacles that pharmaceutical companies face with regards to incorporating Braille embossing on packages, and how he feels that the regulation will encourage countries outside of the EU (South America are expecting it to happen there very soon!) to adopt a similar mandate regarding Braille embossing.

You can access a FREE Braille factsheet at The Pharma Gateway HERE

You can read the full PharmaTech article here: http://bit.ly/611BQv (Via Pharmaceutical Technology Europe, Nov 1, 2009)

You may recall that we recently went on a UKTI Trade mission trip to Los Angeles to better understand the potential of the US market. Hardly a ‘normal’ week for us, but we managed to capture events as we went along and here is our summary of a fantastic adventure that worked out really well for us and certainly raised our profile! Anyone that would like a job – ‘please apply within’ Chris

My Week: Chris Penfold, of Design Cognition

Published – Tuesday, November 24, 2009, from www.thisisbusiness-eastmidlands.co.uk/

Friday: Our company, Design Cognition, provides packing development and consultancy services to the pharmaceutical industry.

We have been thinking about exporting our skills and services to the US, which represents 40% of the global healthcare market, so a trade mission to the American Association of Pharmaceutical Scientists convention in Los Angeles seems an ideal route in.

Through UKTI, we manage to secure a free Club Class flight with BA – sadly only one. I fly ‘cattle class’ whilst our chief technical officer Annie Dallison enjoys the Club lounge, Champagne reception and a top-of-the-range bed. I sit with my bag of crisps, a bottle of water and a good book.

Arriving at Los Angeles airport we are greeted by a friendly character who directs us to the hotel shuttle bus and then announces that he is a volunteer collecting for the destitute and homeless of LA. We give him a small donation.

As we enter LA, the problem facing President Obama becomes ever more apparent as we see a number of homeless sleeping rough by the roadside. It’s obvious why donations for the destitute are needed. We certainly take our NHS service for granted. Despite its many faults, we can expect a certain level of care from a system which is the envy of the world.

Saturday: Our hotel is actually a ‘motel’ with a few extras such as a pond for a swimming pool. I get the Jacuzzi in my room and Annie doesn’t, so I feel slightly vindicated after the flight arrangements.

Sunday: After breakfast we catch up with George Canty of the East Midlands Healthcare and Bioscience iNet, who is representing UKTI. He will be helping us to meet potential customers, suppliers and partners and to discuss funding with investors.

We decide to spend today on the Pacific coast at Santa Monica and Venice Beach where tea and cake at the Tudor tea rooms includes a choice of any tea from around the world, including Typhoo and PG Tips.

The afternoon is spent at the LA Convention Centre where we set up the stand for the show.

The trade mission has involved a number of our BioCity Nottingham sister companies including Pharmaceutical Development Services and Food & Drink Analytical Services. We will be sharing stand facilities for the next few days.

This evening UKTI holds a networking meeting at the ‘Scottish Pub’ so we get to know the UKTI representatives in the US.

The team get to meet The British Consul General, Dame Barbara Hay

Monday: Still ‘Sleepless in LA’ with a 4.30am awakening. I’m finding difficulty adjusting to the eight hour time difference, so I use my time productively to catch up on emails and to press my crumpled suit.

The American Association of Pharmaceutical Scientists’ exhibition doesn’t start until 12.30. It is momentarily disrupted by animal rights protestors so security levels are high. The event gets off to a good start and we have a steady stream of visitors to our stand.

The purpose for our being here is to learn as much as possible about the US market and to assess how we might help US pharmaceutical companies to better understand European pharmaceutical packaging requirements and regulations.

Tuesday: A full day at the show is followed by an evening reception hosted by UKTI and the British Consul General, Dame Barbara Hay.

We are on the 54th floor of the Wells Fargo building with fabulous panoramic views of illuminated LA. Today is my 50th birthday so it is great to celebrate in style.

In a quieter moment we get to meet Samuel L Jackson

Wednesday

I manage to sleep in until 5am as my body continues to adjust. The third day and climax of the show is slower but we attract some potential leads.

Thursday

We leave for England today and everything seems to be going according to plan.

Annie makes the most of being amongst the privileged in the Club Class environment whilst I have another sandwich. Our expectations for this trip had been modest and we hadn’t expected to come back with a ‘shed full’ of orders, but we both agree that the trip has been invaluable.

You can read the ‘This is Business’ article here: LA Article

I was amazed to hear that the ‘Max Factor‘ brand has been ‘pulled’ from the US market by Proctor & Gamble. How can that be for such a prominent brand? Are US females cutting back and going around without their ’slap’ on? or is it just that the market is so competitive in the US?….at least the brand is still available in other markets! However, there are some encouraging  ‘green shoot’ signs showing in the US (moreso than the UK in many respects) – so let’s hope that the trend continues and migrtaes across the ‘pond’! Chris

Via www.cosmeticsdesign.com 19 Nov 2009

An upturn in the US consumer products industry is likely to benefit the personal care sector as 2009 draws to an end, indicating a much stronger year ahead. Latest US GDP figures show a growth rate of 3.5 percent for the third quarter, a figure that is likely to translate into the creation of more jobs and ultimately improved consumer confidence.

The year 2009 has been make or break for many players in the industry, spelling the end of the road in the US for players such as Crabtree & Evelyn and brands such as Max Factor and Prescriptives (owned by Estee Lauder) .

However, Kline & Company industry analyst Carrie Mellage, believes that the worst could now be over for the personal care industry and that looking ahead some of the key growth areas for potential are about to get even more interesting.

You can read the full article here: Personal care market set for strong recovery in 2010.

The internet is ‘afrenzy’ at the moment with stories relating to a possible sale or merger of Reckitt Benckiser. We’ve picked it up here from a couple of sources which contradict each other slightly, but this is not surprising and is normal in any takeover/merger rumour situatuion. SSL International and Colgate-Palmolive are both ‘in the frame’ (allegedly), but it’s not clear who’s buying whom or what (guess that they could also be considering buying & selling business divisons or brands). We will let you read them and make up your own mind. Chris

Rumours fly over sale or merger of Reckitt Benckiser

Simon Pitman, Cosmetics Design-Europe.com 19 Nov 2009

Talk of a multi-billion euro transaction involving Reckitt Benckiser, a global brand owner of personal care and household products, has sent share prices rocketing.

The UK company has been linked to big names such as SSL International, owner of the Durex brand, but according to well-placed sources used by British newspaper The Daily Telegraph, the most obvious candidate is US consumer giant Colgate-Palmolive.

The report stated that Reckitt Benckiser was close to making a cross-border transaction that would probably be structured as a merger if it were to take place with a business such as Colgate-Palmolive.

Such a deal would also tie in with the company’s desire to no longer be headquartered in the UK, due to the unfavourable tax situation and economy.

You can read the full Cosmetics Design-Europe article here: http://bit.ly/4B2Uxx

The story has also been covered in the  British press (amongst other places). In yesterday’s UK  Daily Telegraph, they carried the following:

Talk of Reckitt doing a big deal

Ben Harrington, www.telegraph.co.uk, 18 Nov 2009

The latest tale is that Reckitt Benckiser is close to announcing multi-billion pound cross-border transaction.

It is not clear which company Reckitt is targeting. SSL International, the maker of Scholl footwear products and Durex condoms, has always been tipped as a target for Reckitt. However, well-placed sources think the most obvious candidate is US giant Colgate-Palmolive.

The theory is that any deal between Reckitt and Colgate-Palmolive would have to be structured as a merger as they are roughly the same size.

Earlier this year, David Hayes and Alex Smith – the Nomura analysts who first raised the prospect of a Kraft bid for Cadbury – argued that Colgate-Palmolive could merge with a British company. However, they thought it more likely that Unilever would be the US company’s obvious merger partner.

You can read more of the Daily Telegraph report here: http://bit.ly/2GcdEy

This has been reported previously in the press. See related article ‘Reckitt Benckiser considers quitting Britain over tax‘ published in the UK Daily Telegraph 13th Aug 2009.

Whatever, your thoughts, it’s an interesting story that has wide ramifications and we’ll keep you posted as and when updates are available. Chris

NOTTINGHAM science companies will lead a delegation of UK firms pitching for business during one of the biggest events in the American pharmaceutical industry’s calendar.

Businesses from the city account for one-third of the firms in the English delegation attending a reception during the American Association of Pharmaceutical Sciences (AAPS) annual meeting in Los Angeles.

They will meet potential customers and investors next week at an event hosted on their behalf by the British Consul in LA, Dame Barbara Hey.

The Nottingham firms taking part in the 20-strong delegation are Critical Pharmaceuticals, Design Cognition, Food and Drug Analytical Services, Molecular Profiles, Pharmaceutical Development Services and R5 Pharmaceuticals.

The US pharmaceutical market is the biggest and most lucrative in the world, with companies bidding for work in a field where the biggest firms routinely outsource research, development and service work to smaller companies.

Some of the Nottingham firms will be going to link-up with existing contacts, while others, such as specialist packaging and product development firm Design Cognition, are first- timers. Chris Penfold, the company’s chief executive, said: “We are on a fact-finding mission, to learn as much as possible about the US market and assessing where and how we can add value for US pharmaceutical companies looking to export, through our understanding of packaging requirements and regulations of global markets.”

His company is working closely with Pharmaceutical Development Services, which already has an office in the US state of South Carolina, another industry hotspot.

“Making a move into the US requires a great deal of market as well as regulatory intelligence,” said managing director Michael Gamlen.

“Close working relationships and collaboration are key to success and our respective consultancy services dovetail perfectly to add potential value for US companies.”

To read the full article, click here: http://bit.ly/Ox0hr

Watch this space for further information as I will be following up with This is Business- East Midlands (Nottingam Evening Post) after the AAPS event.