Pack Industrialisation and Launch
Design Cognition assisted a leading personal care business to integrate and
then develop a new brand.
We took the current pack format, assessed what was working and what could be
optimised. We gathered information from the current component suppliers to enable
us to create packaging specifications and factory manufacturing paperwork to allow for
the intigration of the products in to the clients own business processes.
We also indentified that a small change in the products outer configuration would give
greatly impoved effiecientcy and thus a saving in transport costs. As the current shelf ready tray was unsuitable for potential new retailers we identified and developed a more suitable option which would enable the product to be stocked more widely. This was then proved by mockups before moving into full production.