easyFairs Packaging Innovations Show

Anti-Counterfeiting in the pharma industry – Latest Packaging Trends & Technologies

easyFairs, the trade show specialists, are launching a new pharmaceutical workshop which will be making its debut at the easyFairs  packaging shows @ NEC, Birmingham, UK this February. The event will be organised and delivered by Design Cognition and an array of experts from the anti-counterfeiting & packaging industries.

The new ‘Pharma counterfeiting workshop’ will help delegates identify the key issues, and look at emerging packaging trends and technologies, including all sorts of overt (visible) solutions such as holograms and covert (hidden) solutions including various printing, coating and forensic technologies.

Leading thinkers and experts in the industry, will provide an unbiased and independent overview to help attendees see the ‘wood from the trees’. Taking place on 29 February (9.30am – 1.30pm) the workshop is being billed as one of the main highlights of the easyFairs event, which last year attracted over 4,500 visitors.

Amongst the speakers, Anne Dallison, Fellow of the Packaging Society and CTO at Design Cognition commented: “In a dynamic market, as well as providing a fantastic opportunity to get the latest perspective from industry experts such as the MHRA & PAGB on packaging implications of legislation such as the Falsified Medicines Directive and what it could mean for Brand Owners, this workshop will also provide an unrivalled and cost-effective means of networking with industry peers and leading-edge experts from the world of anti-counterfeiting. So if you want to stay one step ahead – you can’t afford to miss this!”

Also speaking at the show will be Jeremy Plimmer, Editor/Publisher at Product & Image Security Foundation and Chairman of West Midlands Packaging Society, who will be focusing on ‘Security Packaging – Is it a necessity or unnecessary expense.’  James Bevan, Director at Vandagraf and Agent for NetEnforcers in Europe will be looking at Internet Security and how to catch the fakers and identify fake sites.

Counterfeiting of products and packaging has become a multi-billion business, toys, dietary supplements, wine and iPhones are among the tens of thousands of counterfeit items seized every year. The speakers will bring the topics to life with real-life, hands-on examples and are encouraging delegates to bring their own packs along for a free counterfeit – audit, which can be conducted separately in a confidential environment if necessary.

Matt Benyon, Managing Director at easyFairs, comments: “Fake goods are certainly big business, especially in all this economic gloom. Intellectual property crime is estimated to be worth around £1.3bn in the UK each year and the Anti-Counterfeiting group, estimate that 12% of toys for sale in the UK are fakes. With ‘fake’ goods being such a hot topic we saw the importance of providing a comprehensive workshop concentrating just on this area, it is vital that packaging companies  help protect brands and retailers against counterfeiting with holograms or covert printing solutions.”

If you are interested in attending the Anti-Counterfeiting workshop you can register for the event here: Online Registration Form

Or for further information and a full list of speakers please contact Chris Penfold, CEO of Design Cognition, on +44 (0)115 846 1914 or email chris@designcognition.com

Delegate Fee: £149 – Fee includes full set of course documentation as well as refreshments and lunch. Places are limited and expected to go very quickly, so book early to avoid any disappointment.

We look forward to seeing you there.

U by Kotex - Tween packaging design

Much work has been going on recently to explore this area and the following article provides some useful and interesting insights into how best to differentiate your packaging to appeal to this particular audience, who:

1. Aspire to be older, but are still children.
2. Want to be unique, but also still fit in.
3. Have strong ideas about what they want to buy, but need parental involvement and approval to purchase those things.

But, whilst also being mindful of the underlying needs of their parents who still have  a big ‘hand’ in what they buy. Some great examples are demonstrated by U by Kotex Tween and Geo Girl, Walmart’s new line of Eco-friendly cosmetics for 8 to 12 year olds (which personally I feel a little less comfortable with)…..but read on and let us know what you think…..

You can read the rest of the article here (via Healthcare Packaging): Tween-tastic package design

Chris Penfold

Student Starpack 'Best in Show 2011'

The Student Starpack Awards challenge students to solve problems set by brand-leading FMCG companies, design agencies and manufacturers, and win recognition of their excellence. Designed to encourage students to take up a career in consumer packaging design, they are the only awards in the UK aimed exclusively at providing a platform for new talent emerging from universities, colleges and schools……

Check out further info at The Packaging Society site:

Student Starpack Awards – further information

Packaging Design & Innovation 19th Oct 2011

As many of you may know, as well as running Design Cognition, I am Chairman of the East Midlands Packaging Society (based in Nottingham UK) and in that role, my main focus this year is to entice more of you, our valued members, to take part in events and also to encourage ‘new blood’ into the industry.

We’ve got some fantastic events lined-up, in which you could participate in a number of different ways and at a number of different levels – it’s up to you how far you want to get involved.

Much of it will be FREE and could directly benefit you personally and your business.

You may want to participate yourself, or you know someone else that could be interested. Either way, I’m looking for partners and I’d love to hear from you. The aim of the whole exercise is to help raise the profile of packaging but also to facilitate the integration of academia and industry for everyone’s benefit. So this is applicable to:

Students – who may want to learn & enhance career options

Universities – looking for business avenues/partnerships to help commercialise their ideas

Product development companies, packaging suppliers & design agencies – wanting to keep up with latest technology & also identify high calibre students for job placements & opportunities

The first of our events is on 19th October at Nottingham Trent University, 4.30 – 8.30pm with a free buffet and refreshments (see flyer attached).

All are welcome, members and non-members, but pre-registration is essential – just drop me an email to: chris@designcognition.com

Come along and listen to some exciting & leading-edge talks from the university & from the packaging design industry. Network with industry & academic experts – with various table-top demonstrations, discuss your design projects in an informal atmosphere and get practical mentoring help & advice.

Some of the highlighted topics will include:

Smartphone technology & how it can enhance the consumer experience

Using packaging technology to tackle counterfeiting

University research into brand design

Display technology for packing applications

Design of packaging for reuse / recycling

You can find out more about this and other East Midlands Packaging Society events on our ‘ning’ site:

East Midlands Packaging Society website

and also on our LinkedIn Group & Facebook Pages:

EMPS LinkedIn Group

EMPS Facebook page

This is the first of three planned university partnership events during the next 12 months, so whether in academia or business – You decide how you want to get involved, which could be as a speaker, sponsor, exhibitor, trainer or as a participant – how could it best benefit yourself? I really do think that ‘everyone’s a winner’ with this. More details to follow in future blogs.

If you’ve got any other ideas yourself, let me know.

Chris Penfold

Chairman – East Midlands Packaging Society

chris@designcognition.com

00 44 115 846 1914

It has announced plans to use Augmented Reality (AR) technology to engage consumers by enabling them to play a digital game when their chocolate packaging is viewed via a smartphone camera.

The ‘Quaksmack’ game, devised by Blippar, who are a UK-based technology firm, recognises Cadbury’s packaging in a similar manner to a QR code and transforms the packaging itself into an interactive game. The app is available in Android and Apple versions.

Check out this video to preview the game:

Players choose to be a ‘Spot’ or ‘Stripe’, before ducks appear from either side of the chocolate bar. They have to ‘smack’ the opposing team’s ducks by tapping the screen.

The game, is part of the Cadbury brands ongoing Spot V Stripes London Olympics initiative  and will be available across all Cadbury chocolate bars, except for Creme Eggs and Wispas.

Commenting to Packaging News, Kraft Foods digital head Sonia Carter said: “We loved Blippar from the moment we saw it in action. We were blown away by the technology and we’re certain consumers will be. With one in three UK adults owning a smartphone the potential market for initiatives like this is huge and we are proud to be bringing this incredible technology to the masses….It doesn’t seem all that long ago we were all marvelling at what QR codes could do but Blippar’s ‘markless image recognition’ technology takes the experience to a whole new level.”

Blippar chief executive and co-founder Ambarish Mitra, reinforced a deep-help belief of mine that: “Image-recognition enabled Augmented Reality is far from a ‘gimmick’ and will fundamentally change how consumers interact with their favourite real-world brands.”

Thanks to Packaging News for bringing our attention to this article. You can read further related packaging AR and technology articles here: Related technology articles

Chris Penfold

Effective Packaging Training

We’ve just scheduled-in our latest packaging training courses and interactive workshops for May, including ‘Branded added-value packaging’, ‘Introduction to pharmaceutical packaging’ & ‘Injection Moulding/tooling’ -  Take a look and let us know what you think. We are always looking for new topics of interest and we can run bespoke (tailored) courses at your premises for your whole team, whether in the UK or internationally -  generally much more focused & cost effective for you.

We’ve also got another 8 or 9 courses & workshops planned in for June and July. As well as our highly acclaimed ‘Plastics Materials’ course, we have many new topics, including ‘bar coding (including mass serialisation)’, ’sustainability’, ‘Medical Devices’, ‘Print processes & decoration’, ‘Glass’, ‘Blister materials’, ‘Regulatory aspects’ and ‘Innovation, creativity & breakthrough thinking’.

So watch this space – We’ll keep you updated!

Follow this link to view our latest training courses

Have a great Easter!

Chris Penfold

New Sensodyne carton packaging using Fresnel lens technology

Local Nottingham printer, Chesapeake Pharmaceutical and Healthcare Packaging has helped develop packaging for GSK’s global launch of its new Sensodyne Repair & Protect oral care product. The novel cartons feature 3-D features intended to simulate a life-like model of a tooth as well as close-up images that help to describe the benefits of using the product. The effect is achieved by the incorporation of a series of ‘Fresnel lenses’ into the carton-board, which demands absolute production precision. The lens area is then overprinted, which requires exacting print registration. The resulting life-like perspective produces the impression of depth which provides the pack with a tactile quality that is further enhanced by the carton’s bevelled edge.

An interesting product feature that certainly has a novelty appeal but I’m not sure how effective the 3D-effect will be in educating and informing consumers. An improvement to this could be via use of 2D data matrix barcode to take consumers to a GSK website that then provides more in-depth information and videos. What do you think?

Source: PMPNews.com
Read more about leading-edge technologies that could add value for consumers by following this link to our Technology Folder

Chris Penfold

Medical Device & packaging interface is converging

The route to CE marking depends on the risk classification of your device and also on how many you manufacture. The development of a device is heavily regulated and various criteria need to have been checked and decisions/design routes justified and recorded.

The Manufacturers or their authorised representative must follow one of several routes in order to CE mark their devices and legally sell or distribute them on the European market.
The Brand owner for the device will also have some of the responsibilities of the manufacturer.

The Team at Design Cognition have been involved in many successful device developments and understand what is required to develop a device/product that will meet the stringent criteria laid down by the various authorities. We can provide support for your project from concept through development, authorisation and commercialisation or even for the reviews. We are here to help, so give us a call!

Chris Penfold

Barcoding is evolving and increasingly being used in more imaginative ways – to find out more about the future of barcoding and how we can help you read the Full Barcoding Article or just give us a call on +44 (0)115 8461914

I will be talking about the growing effect, implications and opportunities
of the internet on the packaging design process and on ways of working (HOW we design).  I will discuss the trends and convergence of Web, technology and materials and the effect this is having, and will have in the future, on WHAT we design in packaging, to enable better consumer & patient interaction and personalisation.  As well as highlighting some possible ‘fads’. I will also take a sneak preview at some great examples of emerging & leading-edge
packaging design.

This promises to be a really interesting presentation and  will begin at 11.00am in the International Brand Summit LearnShop and I’ll be available afterwards should you wish to chat.

It would be great if you could make it.  I look forward to seeing you there!

Chris Penfold