Top 10 Tips

DAY 4 – Packaging Tip No4 – Market supply chains

Posted in Design, Opinion, Retailers, Top 10 Tips, Uncategorized on March 9th, 2010 by Chris Penfold – 1 Comment
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 4 – Tip No4: What route to market will you take? Direct via the Internet? Through a wholesaler? or through a retail store? All have their own peculiarities and requirements, which will affect your pack design. Find out more on the video…

Have fun packaging.

Cheers Chris

Today’s Video:

Packaging Tip No4 – Market supply chains – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 5 – Manufacturing & production constraints…..

DAY 3 – Packaging Tip No3 – Market Positioning & Branding

Posted in Branding, Design, Marketing, Opinion, Top 10 Tips, Uncategorized on March 8th, 2010 by Chris Penfold – 4 Comments
Packaging Top Ten Tips

Packaging Top Ten Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 3 – Tip No3: Who are your target market? What are their expectations in terms of product & packaging? Watch the video to pick up some questions that you might want to ask yourself & things that you might want to consider…

Enjoy your packaging.

Cheers Chris

Today’s Video: Packaging Tip No3 – Market Positioning & Branding – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 4 – Market supply chains…..

DAY 2 – Packaging Tip No2 – ensuring it is ‘fit for purpose’

Posted in Design, Materials, Opinion, Top 10 Tips, Uncategorized, cost-optimisation on March 5th, 2010 by Chris Penfold – 6 Comments
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

DAY 2 – Tip No2: What you want is packaging that is ‘fit for purpose’ don’t you? That performs all of the roles that it needs to, whilst conveying your brand values.  So where do you start? Click on the link below to go to the video to find out.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No2 – Keeping it simple & fit for purpose – by Chris Penfold – Design Cognition

Look out Monday for Tip No 3 – market positioning & branding…..

DAY 1 – Packaging Top 10 Tip No1 – Planning it out

Posted in Design, Design Cognition News, Healthcare & Pharma, Opinion, Social Media, Top 10 Tips, Uncategorized on March 4th, 2010 by Chris Penfold – 4 Comments
Packaging Top 10 Tips

Packaging Top 10 Tips

In order to help you develop your packaging more productively, we have generated a series of  FREE short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over a 10 day period – so keep a look out for them – they could save you a £££$$$ fortune in the long run!

So here’s the first of our Top 10 Tip videos:

DAY 1 – Tip No1: Packaging ideas & issues to consider early on in the process, bringing your ideas to life and undertaking market research. Click on the link below to go to the video.

Happy Packaging. Cheers Chris

Today’s Video:

Packaging Tip No1 – Planning it out – by Chris Penfold – Design Cognition

Look out tomorrow for Tip No 2 – keeping it simple & fit for purpose…..

Your Packaging Top Ten Tips to save a ££$$ fortune

Posted in Top 10 Tips on March 4th, 2010 by Chris Penfold – 6 Comments
Packaging Top 10 Tips
Packaging Top 10 Tips

Packaging is often the last thing people tend to think about when developing a product, but because it is often the main driver of consumer convenience is a critical factor to get right. When companies do consider packaging, they often struggle to get it right as there are so many things to think about.

So in order to help you, we have developed a series of short 1-2 minute videos detailing our Tip Ten Tips for getting it right. We will be posting 1 x video per day on this blog site over the next 10 working days – so keep a look out for them – they could save you a £££$$$ fortune in the long run! Cheers Chris

Here’s a 1 minute video introduction to get you started:

Packaging Top Ten Tips – an Introduction by Chris Penfold – Design Cognition

Look out later today for the 1st Top Ten Tip video…..