Design

Anti-counterfeiting packaging extravaganza – Design Cognition @ easyFairs

Posted in Design, Events, Exhibitions, Government, Healthcare & Pharma, Innovation, Legal, Medical Devices, Safety, Technology on January 11th, 2012 by Chris Penfold – 12 Comments
easyFairs Packaging Innovations Show

easyFairs Packaging Innovations Show

Anti-Counterfeiting in the pharma industry – Latest Packaging Trends & Technologies

easyFairs, the trade show specialists, are launching a new pharmaceutical workshop which will be making its debut at the easyFairs  packaging shows @ NEC, Birmingham, UK this February. The event will be organised and delivered by Design Cognition and an array of experts from the anti-counterfeiting & packaging industries.

The new ‘Pharma counterfeiting workshop’ will help delegates identify the key issues, and look at emerging packaging trends and technologies, including all sorts of overt (visible) solutions such as holograms and covert (hidden) solutions including various printing, coating and forensic technologies.

Leading thinkers and experts in the industry, will provide an unbiased and independent overview to help attendees see the ‘wood from the trees’. Taking place on 29 February (9.30am – 1.30pm) the workshop is being billed as one of the main highlights of the easyFairs event, which last year attracted over 4,500 visitors.

Amongst the speakers, Anne Dallison, Fellow of the Packaging Society and CTO at Design Cognition commented: “In a dynamic market, as well as providing a fantastic opportunity to get the latest perspective from industry experts such as the MHRA & PAGB on packaging implications of legislation such as the Falsified Medicines Directive and what it could mean for Brand Owners, this workshop will also provide an unrivalled and cost-effective means of networking with industry peers and leading-edge experts from the world of anti-counterfeiting. So if you want to stay one step ahead – you can’t afford to miss this!”

Also speaking at the show will be Jeremy Plimmer, Editor/Publisher at Product & Image Security Foundation and Chairman of West Midlands Packaging Society, who will be focusing on ‘Security Packaging – Is it a necessity or unnecessary expense.’  James Bevan, Director at Vandagraf and Agent for NetEnforcers in Europe will be looking at Internet Security and how to catch the fakers and identify fake sites.

Counterfeiting of products and packaging has become a multi-billion business, toys, dietary supplements, wine and iPhones are among the tens of thousands of counterfeit items seized every year. The speakers will bring the topics to life with real-life, hands-on examples and are encouraging delegates to bring their own packs along for a free counterfeit – audit, which can be conducted separately in a confidential environment if necessary.

Matt Benyon, Managing Director at easyFairs, comments: “Fake goods are certainly big business, especially in all this economic gloom. Intellectual property crime is estimated to be worth around £1.3bn in the UK each year and the Anti-Counterfeiting group, estimate that 12% of toys for sale in the UK are fakes. With ‘fake’ goods being such a hot topic we saw the importance of providing a comprehensive workshop concentrating just on this area, it is vital that packaging companies  help protect brands and retailers against counterfeiting with holograms or covert printing solutions.”

If you are interested in attending the Anti-Counterfeiting workshop you can register for the event here: Online Registration Form

Or for further information and a full list of speakers please contact Chris Penfold, CEO of Design Cognition, on +44 (0)115 846 1914 or email chris@designcognition.com

Delegate Fee: £149 – Fee includes full set of course documentation as well as refreshments and lunch. Places are limited and expected to go very quickly, so book early to avoid any disappointment.

We look forward to seeing you there.

Tween-focused packaging design

Posted in Branding, Cosmetics & Toiletries, Design, Healthcare & Pharma, Marketing, Product News, Retailers on December 5th, 2011 by Chris Penfold – 22 Comments

The Tween market is one of the most desirable and fastest growing consumer groups and said to be worth over $200-billion-per-year. Aimed at 9 to 14 years old, it is a sensitive market with many dichotomies. Where girls are said to be “too old for toys, too young for boys,” and boys…are just boys…never too old for toys ;-) . Tweens are feisty, opinionated, razor-sharp, brutally honest, slightly awkward, and very, very important for your brand.

U by Kotex - Tween packaging design

U by Kotex - Tween packaging design

Much work has been going on recently to explore this area and the following article provides some useful and interesting insights into how best to differentiate your packaging to appeal to this particular audience, who:

1. Aspire to be older, but are still children.
2. Want to be unique, but also still fit in.
3. Have strong ideas about what they want to buy, but need parental involvement and approval to purchase those things.

But, whilst also being mindful of the underlying needs of their parents who still have  a big ‘hand’ in what they buy. Some great examples are demonstrated by U by Kotex Tween and Geo Girl, Walmart’s new line of Eco-friendly cosmetics for 8 to 12 year olds (which personally I feel a little less comfortable with)…..but read on and let us know what you think…..

You can read the rest of the article here (via Healthcare Packaging): Tween-tastic package design

Chris Penfold

Student Starpack Awards – open for entry

Posted in Academia, Associations, Awards, Branding, Design, Events, Innovation on November 23rd, 2011 by Chris Penfold – 11 Comments

The Student Starpack Packaging Design Awards are open for entry. Rachel Brooks explains the briefs on offer for 2012, and catches up on developments within the Starpack Advisory Board.

Student Starpack 'Best in Show 2011'

Student Starpack 'Best in Show 2011'

The Student Starpack Awards challenge students to solve problems set by brand-leading FMCG companies, design agencies and manufacturers, and win recognition of their excellence. Designed to encourage students to take up a career in consumer packaging design, they are the only awards in the UK aimed exclusively at providing a platform for new talent emerging from universities, colleges and schools……

Check out further info at The Packaging Society site:

Student Starpack Awards – further information

Pack To The Future – Packaging Design & Innovation at NTU

Posted in Academia, Business News, Creative Spotlight, Design, Events, Innovation, Materials, Opinion, Technology, Training on August 24th, 2011 by Chris Penfold – 9 Comments
Packaging Design & Innovation 19th Oct 2011

Packaging Design & Innovation 19th Oct 2011

As many of you may know, as well as running Design Cognition, I am Chairman of the East Midlands Packaging Society (based in Nottingham UK) and in that role, my main focus this year is to entice more of you, our valued members, to take part in events and also to encourage ‘new blood’ into the industry.

We’ve got some fantastic events lined-up, in which you could participate in a number of different ways and at a number of different levels – it’s up to you how far you want to get involved.

Much of it will be FREE and could directly benefit you personally and your business.

You may want to participate yourself, or you know someone else that could be interested. Either way, I’m looking for partners and I’d love to hear from you. The aim of the whole exercise is to help raise the profile of packaging but also to facilitate the integration of academia and industry for everyone’s benefit. So this is applicable to:

Students – who may want to learn & enhance career options

Universities – looking for business avenues/partnerships to help commercialise their ideas

Product development companies, packaging suppliers & design agencies – wanting to keep up with latest technology & also identify high calibre students for job placements & opportunities

The first of our events is on 19th October at Nottingham Trent University, 4.30 – 8.30pm with a free buffet and refreshments (see flyer attached).

All are welcome, members and non-members, but pre-registration is essential – just drop me an email to: chris@designcognition.com

Come along and listen to some exciting & leading-edge talks from the university & from the packaging design industry. Network with industry & academic experts – with various table-top demonstrations, discuss your design projects in an informal atmosphere and get practical mentoring help & advice.

Some of the highlighted topics will include:

Smartphone technology & how it can enhance the consumer experience

Using packaging technology to tackle counterfeiting

University research into brand design

Display technology for packing applications

Design of packaging for reuse / recycling

You can find out more about this and other East Midlands Packaging Society events on our ‘ning’ site:

East Midlands Packaging Society website

and also on our LinkedIn Group & Facebook Pages:

EMPS LinkedIn Group

EMPS Facebook page

This is the first of three planned university partnership events during the next 12 months, so whether in academia or business – You decide how you want to get involved, which could be as a speaker, sponsor, exhibitor, trainer or as a participant – how could it best benefit yourself? I really do think that ‘everyone’s a winner’ with this. More details to follow in future blogs.

If you’ve got any other ideas yourself, let me know.

Chris Penfold

Chairman – East Midlands Packaging Society

chris@designcognition.com

00 44 115 846 1914

Get your Packaging Development Team ‘firing on all cylinders’

Posted in Branding, Design, Events, Healthcare & Pharma, Innovation, Marketing, Materials, Medical Devices, Recycling, Training, Uncategorized on April 21st, 2011 by Chris Penfold – 16 Comments
Effective Packaging Training

Effective Packaging Training

We’ve just scheduled-in our latest packaging training courses and interactive workshops for May, including ‘Branded added-value packaging’, ‘Introduction to pharmaceutical packaging’ & ‘Injection Moulding/tooling’ -  Take a look and let us know what you think. We are always looking for new topics of interest and we can run bespoke (tailored) courses at your premises for your whole team, whether in the UK or internationally -  generally much more focused & cost effective for you.

We’ve also got another 8 or 9 courses & workshops planned in for June and July. As well as our highly acclaimed ‘Plastics Materials’ course, we have many new topics, including ‘bar coding (including mass serialisation)’, ’sustainability’, ‘Medical Devices’, ‘Print processes & decoration’, ‘Glass’, ‘Blister materials’, ‘Regulatory aspects’ and ‘Innovation, creativity & breakthrough thinking’.

So watch this space – We’ll keep you updated!

Follow this link to view our latest training courses

Have a great Easter!

Chris Penfold

3D packaging graphics via fresnel lenses help repair & protect

Posted in Branding, Design, Healthcare & Pharma, Innovation, Marketing, Technology on April 11th, 2011 by Chris Penfold – 19 Comments
New Sensodyne carton packaging using Fresnel lens technology

New Sensodyne carton packaging using Fresnel lens technology

Local Nottingham printer, Chesapeake Pharmaceutical and Healthcare Packaging has helped develop packaging for GSK’s global launch of its new Sensodyne Repair & Protect oral care product. The novel cartons feature 3-D features intended to simulate a life-like model of a tooth as well as close-up images that help to describe the benefits of using the product. The effect is achieved by the incorporation of a series of ‘Fresnel lenses’ into the carton-board, which demands absolute production precision. The lens area is then overprinted, which requires exacting print registration. The resulting life-like perspective produces the impression of depth which provides the pack with a tactile quality that is further enhanced by the carton’s bevelled edge.

An interesting product feature that certainly has a novelty appeal but I’m not sure how effective the 3D-effect will be in educating and informing consumers. An improvement to this could be via use of 2D data matrix barcode to take consumers to a GSK website that then provides more in-depth information and videos. What do you think?

Source: PMPNews.com
Read more about leading-edge technologies that could add value for consumers by following this link to our Technology Folder

Chris Penfold

Medical device and packaging convergence

Posted in Design, Healthcare & Pharma, Innovation, Materials, Medical Devices, Technology on March 11th, 2011 by Chris Penfold – 75 Comments

Medical Device & packaging interface is converging

Medical Device & packaging interface is converging

There are an ever-increasing number of ‘medical device’ products coming to market or existing products changing their classification to ‘medical device’ to give greater flexibility in the market. The boundary between Medical Devices and packaging is becoming ever-more blurred as the followng areas converge: smartphone technology, materials technology, internet capabilities & bandwidth, Wi-Fi and Near Field Communications (NFC). This is particularly evident in the area of patient compliance (adherence) and to a lesser extent, also in the areas of anti-counterfeiting and Track & Trace.

The route to CE marking depends on the risk classification of your device and also on how many you manufacture. The development of a device is heavily regulated and various criteria need to have been checked and decisions/design routes justified and recorded.

The Manufacturers or their authorised representative must follow one of several routes in order to CE mark their devices and legally sell or distribute them on the European market.
The Brand owner for the device will also have some of the responsibilities of the manufacturer.

The Team at Design Cognition have been involved in many successful device developments and understand what is required to develop a device/product that will meet the stringent criteria laid down by the various authorities. We can provide support for your project from concept through development, authorisation and commercialisation or even for the reviews. We are here to help, so give us a call!

Chris Penfold

New nanomaterials unlock electronic & energy packaging technology possibilities

Posted in Design, Healthcare & Pharma, Innovation, Materials, Technology on February 4th, 2011 by Chris Penfold – 118 Comments
New nanotechnology provides exciting opportunities for packaging

New nanotechnology provides exciting opportunities for packaging

We came across this story today and are excited about the possibilities & opportunities that this could present to the packaging industry, especially in the area of ‘added-value’ electronic & ’smart’ packaging. At it’s heart is the discovery of a new way of splitting layered materials to give atom thin “nanosheets”. This has led to a range of novel two-dimensional nanomaterials with chemical and electronic properties that have the potential to enable new electronic and energy storage technologies. The collaborative* international research led by the Centre for Research on Adaptive Nanostructures and Nanodevices (CRANN), Trinity College Dublin, Ireland, and the University of Oxford has been published in this week’s Science. The scientists have invented a versatile method for creating these atom thin nanosheets from a range of materials using common solvents and ultrasound, utilising devices similar to those used to clean jewellery. The new method is simple, fast, and inexpensive, and could be scaled up to work on an industrial scale.

For decades researchers have tried to create nanosheets from layered materials in order to unlock their unusual electronic and thermoelectric properties. However, previous methods were time consuming, laborious or of very low yield and so unsuited to most applications.

“Our new method offers low-costs, a very high yield and a very large throughput: within a couple of hours, and with just 1 mg of material, billions and billions of one-atom-thick nanosheets can be made at the same time from a wide variety of exotic layered materials,” explained Dr Nicolosi, from the University of Oxford.
These new materials are also suited for use in next generation batteries – “supercapacitors” – which can deliver energy thousands of times faster than standard batteries, enabling new applications such as electric cars. Many of these new atomic layered materials are very strong and can be added to plastics to produce super-strong composites. These will be useful in a range of industries from simple structural plastics, through packaging, medical devices and even to aeronautics.

Source: Trinity College Dublin via www.nanowerk.com

You can read more Design Cognition related packaging stories in Technology

Chris Penfold

Key breakthrough for electronic packaging

Posted in Design, Healthcare & Pharma, Innovation, Materials, Technology on January 25th, 2011 by Chris Penfold – 127 Comments

Key development in semiconductor technology provides breakthrough in electronic packaging

Key development in semiconductor technology provides breakthrough for electronic packaging

Semiconductor Research Corporation & Stanford Develop Unique Combination of Elements for Thermal Nanotape That Transforms Packaging Applications
Semiconductor Research Corporation (SRC), the world’s leading university-research consortium for semiconductors and related technologies, and researchers from Stanford University have developed a novel combination of elements that yields a unique nanostructure material for packaging. This advance should allow longer life for semiconductor devices while costing less than current state-of-the-art materials. In addition to chip manufacturers, several other industries could also gain greater product efficiencies from related thermal energy management technology.
For semiconductors, the improvement will come in the form of packaging for devices. Presently, manufacturers must rely on tiny pins or thick solder to bond sections of the semiconductor in order for the device to perform. However, current solder materials tend to degrade and fail due to heat and mechanical stress. In order to continue the scaling of integrated circuits, SRC and Stanford have researched materials that provide a high thermal connectivity — comparable to copper — with the flexible compliance of foam. The answer has been created through a nanostructured thermal tape that conducts heat like a metal while allowing the neighboring materials to expand and contract with temperature changes (metals are too stiff to allow this). This ability to reduce chip temperatures while remaining compliant is a key breakthrough for electronic packaging.

Checkout the full story @ Nanowerk News: www.nanowerk.com

You can read more Design Cognition related packaging stories in Technology

Chris Penfold

Plastic injection moulding & tooling – a one day introductory course

Posted in Design, Healthcare & Pharma, Machinery, Materials, Technology, Training, cost-optimisation on December 20th, 2010 by Chris Penfold – 114 Comments
Want to know more about injection moulding? Increase your skills on our 1 day course

Want to know more about injection moulding? Increase your skills on our 1 day course

If you are involved in the design or development of injection moulded thermoplastic parts, whether packaging, delivery systems or devices, and want to save huge amounts of time, money & hassle, this 1 day course is for you – especially if you would like to be able to:

- Understand the key terms and phrases associated with injection moulding machines, the process and a basic multi cavity hot runner mould tool configuration.

- Have the knowledge and confidence to interact on an even level with suppliers when specifying, sourcing and managing a plastics moulding, tooling project through to final acceptance.

- Recognise common moulding faults and implement a course of remedial action quickly.

- Create a bespoke mould tool specification documents for your own components. This will enable you to not only understand your current suppliers documentation, but also compare alternative suppliers on a like-for-like basis.

There is an EARLY BIRD DISCOUNT, but HURRY, the discount ends Friday 24th December 2010.

To find out more, check out: Packaging Training Courses – More Information

or email Training@DesignCognition.Com

Alternatively just give us a call on +44 (0) 115 8461914

Look forward to seeing you there!