Brand Protection & Authentication

Dear All,
Research has shown that there are now some 250 plus suppliers of security components and brand protection solutions active in the global marketplace. New technologies are being developed all the time.

So how best to navigate the complex terrain of security technologies and solutions in order to reach optimal and cost effective brand protection solutions tailored for specific product categories and different market conditions?

As a Brand Owner please join us on 23rd September for our INTERACTIVE WORKSHOP to take a detailed benchmark analysis across the spectrum of security technologies being used today, with specific reference to integration and aggregation of solutions by packaging and label converters and security printers.

Reference will also be made to emerging new technologies that show promise for brand protection, together with related smart phone enabled mobile concepts and social networking.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

Attendance at the above workshop will then entitle you to FREE ADMISSION on the afternoon of 23rd and all day on 24th September to the subsequent CONFERENCE that will cover:

• Materials science & security – From optical systems to nano taggants and forensic marker solutions
• Interactivity and the Internet – Combining digital protection with on-product / on-packaging coding and serialisation: from security with smart phones merging digital protection and coding to analytics & user metrics
• Integrator / Aggregator functions – A central role can be provided by packaging converters, label converters and security printers
• Digital protection and coding – From inventory control to product authentication with RFID / NFC and printed 2D codes
• Encouraging consumer interactivity through the Internet – Product authentication utilising smart phones or tablets

In particular the conference will help to find answers to key questions such as:

• What applications are other early adopters pursuing and why?
• What technologies can I adopt now & what are the resource and cost implications for me?
• Which technologies can be used alone or in combination to address my applications and how?
• What are the realistic time scales and when will it begin to affect my company?
• What commercialisation activities or development projects are worth engaging in now?

To bring you this event, Design Cognition has teamed-up with brand protection specialists Vandagraf International.

FIND OUT MORE ABOUT THE EVENT BY CLICKING HERE

The Vandagraf International 2014 Workshop and Conference is organised by Vandagraf International in association with:

• Product and Image Security Foundation
• Design Cognition
• Tarsus International
• World Customs Organisation
• Securing Industry
• The Packaging Society

The Workshop, which is conceived specially for BRAND OWNERS, takes place in the morning of the first day (23rd) and is followed in the afternoon and all through the second day (24th) by the main Conference, WHICH IS OPEN TO ALL.

Both events take place in central London at the Institute of Materials, Minerals and Mining’s modern yet historic conference venue.

Speakers have been carefully selected to cover as many aspects of brand protection as can be squeezed in to one and half days of this intensive event. They include:

• Solution providers – both offline (packaging related) and online (Internet related)
• Integrators / aggregators – packaging / label converters and security printers.

REGISTER YOUR INTEREST HERE QUOTING PROMO CODE: VDG01 TO GAIN A SPECIAL WORKSHOP DISCOUNT

If YOU or any of your friends or colleagues would like to find out more, please ask them to send an email to Chris Penfold via:  enquiries@designcognition.com and we will keep you updated as information becomes available.

Or give us a call on +44 (0) 115 8461914

Many thanks and we look forward to seeing you there.

Chris Penfold

CEO,
Design Cognition

If this event is not quite right for you, we are always willing and able to run bespoke workshops at your premises anywhere in the world. Let us know if you’d like us to put together a unique itinerary for you.

Or if you’d like to find out more about us and how else we could help you, check out Design Cognition
or the following links:

Tags: authentication, Branding, business, cosmetics, counterfeit, Design, drink, healthcare, Innovation, Legal, Marketing, Materials, packaging, pharma, Retailers, skincare, Technology, trend

This entry was posted on Friday, August 22nd, 2014 at 4:46 pm and is filed under Anti-Counterfeiting, Branding, Cosmetics & Toiletries, Design, Design Cognition News, Drinks Packaging, Events, Gift Packaging, Healthcare & Pharma, Innovation, Interactive, Marketing, Medical Devices, Retailers, Technology, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.