Media Enhanced Packaging Solutions - 'raise the game'
The US-based Digimarc Corporation has recently been working very closely with New Jersey-based Catalent Pharma Solutions, a leading provider of innovative packaging solutions to the pharmaceutical, biotechnology, and consumer healthcare industries to take interactive pharmaceutical packaging to the ‘next level’. It has licensed its mobile visual search software that, together with it’s leading-edge Chroma watermark printing technology, will allow Catalent to deliver new Media Enhanced Packaging solutions to its clients worldwide that will instantly connect consumers to a range of network services from printed packaging, inserts, and labels using smart phones and other digital devices.
Digimarc’s mobile software enables the phone’s camera to “see” digital data that has been embedded into all forms of printed materials, including advertisements, editorial content, brochures, posters, product packaging, labels and more. Unlike 2D barcodes or QR codes, the digital codes do not take up precious space on packages, and they are imperceptible to human senses, but can easily be detected by computers, networks, and today’s most popular smart phones. So they not only open up all sorts of possibilities for more advanced covert counterfeiting measures to be taken, but also for additional patient and Healthcare Practitioner (HCP) information, advice and interaction.
You can read a more information at www.digimarc.com and www.catalent.com
We are really passionate about helping our clients identify and implement new and exciting technologies so why not give us a call now and see how we can help you – +44(0)115 8461914
You can find other related Design Cognition articles on ‘Intelligent’ packaging & technology here:
Design Cognition Technology Insights & News
Chris Penfold
