68k tonne cut in packaging weight – but is that good?

I don’t want to belittle the progress that Kraft has made in reducing the weight of its packaging but you have to ask the question, how much of this reduction is due to the move from heavy glass jars to light weight laminated pouches? 

There is no doubt that this will have had a huge positive impact on there transportation footprint, which is great – but what about the end life of the laminate pouch?  I’m still waiting to be convinced that high temperature recycling of laminates is really the right way to go.  And what about the end consumer, how many of them know how or where to recycle laminate pouches compared to those that can and do easily recycle glass jars?

Great marketing story though. (Jane Bear)

Kraft Foods has revealed it has cut 68,000 tonnes of packaging from its products around the world in the past five years.  To read the full article visit packagingnews.co.uk

Article by Simeon Goldstein, packagingnews.co.uk, 29 January 2010

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This entry was posted on Friday, January 29th, 2010 at 4:32 pm and is filed under Business News, Drinks Packaging, Environmental Issues, Food Packaging, Marketing, Recycling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

4 Comments

  1. packing supplies says:
    February 1, 2010 at 1:56 pm

    Packaging is having a dynamic transition from heavy jars to small pouches. It is a new style of packaging introduced by Kraft foods a leading name in food industry.

  2. Armond Matevosian says:
    February 4, 2010 at 4:37 pm

    The environment seems to be worse off if these pouches are plastic. We’ve got so much plastic filthying up this planet as it is.

  3. freddie says:
    July 31, 2014 at 1:53 am

    Lloyd says:

    January 30, 2015 at 1:09 pm

    July 2015

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