That’s another of the ‘big boys’ out.  I really hope that it might prompt a re-think of the BRC scheme.  I believe there is a lot of value to the scheme it’s self, but it needs a bit of fine tuning if it’s to gain credibility with the larger multi-national brands (Jane)

Unilever has told Packaging News that it will not be signing up to the British Retail Consortium’s on-pack recycling logo, following the news that its FMCG rival Procter & Gamble ruled out joining the scheme.

via Unilever joins P&G in rejecting BRC logo scheme | packagingnews.co.uk.

Tags: Branding, environment, packaging, Recycling, sustainability, waste

This entry was posted on Friday, November 20th, 2009 at 2:02 pm and is filed under Associations, Design, Environmental Issues, Recycling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.