Something else to consider when designing labels. 

The European Commission is mulling labelling to help consumers’ identify animal welfare-friendly products and incentivise producers to improve welfare. But campaigners say voluntary measures are not enough. Voluntary animal welfare schemes in the EU do exist, but there is no harmonised scheme and there is confusion amongst consumers about the standards they represent. Schemes in use include organic labelling, schemes run by various animal charities like the RSCA’s Freedom Food, retailer’s schemes, and other marks like the Red Tractor, which may only refer to minimum legal requirements.

via Animal welfare labelling schemes up for discussion in Europe.

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Tags: Design, drink, food, packaging

This entry was posted on Monday, November 2nd, 2009 at 3:28 pm and is filed under Design, Drinks Packaging, Food Packaging, Legal. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.