Kenneth Hein  www.brandweek.com

Its no secret that sampling programs can get people to try and occasionally purchase products. However, new research suggests that such free giveaways can also help drive long-term sales and increase purchases of other items from the product line.

via In-Store Sampling Boosts Repeat Purchases.

Remember if your in house packaging resource doesn’t have the time available to develop sample packs just give us a call.

Tags: packaging, skincare, toiletries, trend

This entry was posted on Thursday, August 6th, 2009 at 3:44 pm and is filed under Cosmetics & Toiletries. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.