Archive for June 22nd, 2009

Alcan transforms Bourjois mascara with new brush

Posted in Branding, Cosmetics & Toiletries, Design, Innovation, Recycling on June 22nd, 2009 by Chris Penfold – 9 Comments

#packaging #cosmetics #design #branding #innovation

By Guy Montague-Jones, 11-Jun-2009

Alcan Packaging Beauty has used its new injected brush to help Bourjois switch from a dual applicator to an all-in-one mascara without sacrificing the ‘false eyelash effect’.

A dual applicator uses two brushes, two chambers and two coats to maximize volume and length, but Alcan Packaging Beauty claims to have matched these results with its first injected brush model.

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